ISBN | 9780071387026 |
Subject Area | Business & Economics, Psychology |
Publication Name | Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy |
Publisher | McGraw-Hill Companies, T.H.E. |
Item Length | 8.9 in |
Subject | Marketing / Multilevel, Marketing / General, Social Psychology, Advertising & Promotion |
Publication Year | 2002 |
Type | Type |
Format | Trade Paperback |
Language | English |